Amazon Keyword Research: Complete 2025 Guide

Discover profitable keywords that drive sales and reduce costs. Master the art of Amazon keyword research with proven strategies and tools.

Types of Keywords for Amazon PPC

Short-tail Keywords

1-2 words, high search volume, high competition. Example: "coffee maker"

Best for: Brand awareness, high budget campaigns

Long-tail Keywords

3+ words, lower search volume, higher conversion. Example: "stainless steel drip coffee maker"

Best for: Lower costs, higher conversion rates

Competitor Keywords

Brand names of competitors. Example: "keurig coffee maker"

Best for: Capturing competitor traffic

5 Proven Keyword Research Methods

1. Amazon Search Suggestions

Start typing your main keyword in Amazon's search bar. The autocomplete suggestions are real customer searches.

Pro Tip: Use different letters after your keyword (coffee a, coffee b, etc.) to get more suggestions.

2. Competitor Analysis

Analyze top-ranking products in your category. Look at their titles, bullet points, and backend keywords.

Tools to use: Helium 10, Jungle Scout, or manual analysis of top competitors.

3. Auto Campaign Mining

Run automatic campaigns for 2-4 weeks, then harvest profitable keywords from search term reports.

Strategy: Look for keywords with ACoS < 25% and multiple conversions.

4. Brand Analytics Data

Use Amazon Brand Analytics to see what customers search for before buying your products.

Access Required: Brand Registry enrollment needed for this data.

5. Keyword Research Tools

Professional tools provide search volume, competition data, and keyword suggestions.

Recommended: Helium 10, Jungle Scout, MerchantWords, AMZScout.

Keyword Match Types Strategy

Broad Match

Maximum reach, least control

  • ✓ Discovery phase
  • ✓ New product launches
  • ✗ Budget waste risk

Phrase Match

Balanced reach and control

  • ✓ Scaling successful keywords
  • ✓ Better relevance
  • ✓ Cost-effective

Exact Match

Maximum control, precise targeting

  • ✓ High-converting keywords
  • ✓ Defensive campaigns
  • ✓ Lowest ACoS

7-Step Keyword Research Workflow

1

Seed Keywords

List 5-10 main keywords that describe your product category.

2

Expand with Tools

Use keyword tools to find variations and related terms.

3

Analyze Competition

Check search volume and competition level for each keyword.

4

Prioritize Keywords

Rank by relevance, search volume, and competition level.

5

Create Campaigns

Group similar keywords into themed campaigns.

6

Test & Monitor

Launch campaigns and track performance for 2-4 weeks.

7

Optimize & Scale

Expand successful keywords, pause poor performers.

Free vs Paid Keyword Research Tools

Free Tools

  • Amazon Search Bar: Real customer searches
  • Google Keyword Planner: General search trends
  • Brand Analytics: (Requires Brand Registry)
  • Search Term Reports: From your own campaigns
Best for: Beginners, small budgets, basic research

Paid Tools

  • Helium 10: Comprehensive Amazon toolkit
  • Jungle Scout: Market research + keywords
  • MerchantWords: Search volume data
  • AMZScout: All-in-one Amazon tool
Best for: Serious sellers, detailed analysis, competitive research

Need Professional Keyword Research?

Our team uses advanced tools and proven strategies to find high-converting, low-competition keywords for your products.

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